Not to put too fine a point on it, but I intend to kick the recession's butt. Enough being nervous. Enough being afraid. Enough wringing of hands. I'm ready to get busy. Here are some of the things we're doing:
Find a Way to Be More Valuable to Our Current Clients – We're reviewing every single client relationship. We're determined to provide more value at the same cost or the same value at a lower cost.
Are your clients important to you? Prove it. These are extraordinary times. Do something you never would have considered. Think of it as an investment in the relationship plus an investment in the future.
Sell to a Brand New Category – If we confine ourselves to the industries we've always sold to, we're just not likely thrive in this environment. So, we're going to find some new places where our stuff can be of huge value.
Is everyone who could benefit from your product/service using it? Doubt it. Are there any new uses for what you sell. Probably. It's time to go find them.
Connect With New People/Make More Friends – Business has always been about relationships and that's even more true now. New connections and new friends will absolutely provide new ideas and will probably lead to new opportunities.
The idea here is to do well by doing good. The focus is on finding some folks we can help. Shouldn't be too hard, lots of us need help right now. It requires putting our own troubles aside for a while – which is, at least, a prescription for a better life.
Obviously, not an exhaustive list. But a pretty good start, I think. What do you think?
