In a previous post I suggested you gather the troops and ask the question: What used to be true in our business but no longer is? Here are some thought-starters:
Is there more or less aggregated power surrounding our business?
Do we have as many options for suppliers as we once had?
Is concentration in one (or a scary few) of our customers more pronounced?
In the market as a whole, is the supply of what we sell larger or smaller than it once was?
Do our customers have more or fewer viable options for buying what we sell?
Is it easier or harder to attract and retain the kind of employees we need?
Have total employment costs gone up or down as a percentage of our revenue, as a percentage of our gross income?
Is there an emerging channel or technology that could threaten our revenue stream?
These are just a few of the critical questions we all need to ask of ourselves.
