America's favorite philosopher, Tom Morris, wrote a book some time ago entitled, The Stoic Art of Living. In that book, Tom draws on the ancient wisdom of Lucius Annaeus Seneca. Seneca seems to agree with my idea that leaders should get a tatoo that reads: Clarify. Amplify. Repeat. He did, however, say it a little more eloquently:
"Whatever is good for us should be discussed often and frequently brought to mind, so that it may be not just familiar to us, but also ready for use. Remember, also that in this way what is clear often becomes clearer."
The Number One Thing must always be made clearer. For the leader, that job is never done. It might seem like it's done. But it's not.